Assess

This article is a part of the SEO cycle series of articles.

This stage begins with an assessment of your current state. This involves gathering facts, such as where your website is hosted, the operating system and the applications upon which it has been built and so on.

Taking your measurements

The first time you go through this search engine optimisation process, try and establish specific measurements on which the subsequent steps will be based. These measurements typically include:

When we carry out an assessment for a client, we also collect about a dozen other key measures of business and website performance. You may already have some of these measurements in place, along with detailed statistics which will help with providing an accurate assessment. Historical data can be so useful that you can often produce results much quicker if you have statistics that tell you accurately where you're working from.

Can your website cope?

Also consider conducting a basic usability and design review of your website to make sure that it is ready to receive the additional visitors that your SEO campaign will generate. This is an area in which we can help you by carrying out any changes to your website that are needed before you start your SEO campaign!