Articles
We know that sometimes, in business, learning something yourself is more satisfying than paying someone else to tell you (not to mention cheaper!)
So we constantly writing articles on the stuff that we know is useful for website owners to know. Browse through the articles we’ve written below and subscribe to our RSS feed to be sure to always receive our latest articles.
You can also browse articles by topic using the menu on the right.
Email marketing for events
If you're responsible for organising or participating events of any kind on behalf of your organisation, whether it be exhibitions, seminars, workshops, networking, fund-raising or lead generation, you'll know how important it is that an event is well attended.
But once the decision has been made to take part or host the event, how do you make sure people know about it? Read more
The truth about Link Building
If you are already looking into improving how well your website ranks in Google and the other search engines, then you may already have come across the subject of "link building".
Google rely on links to work out how popular a website is, what authority people think it has and how much interest there is in it. So, link building is a viable strategy that can help your website to do better in this leading search engine. Here are some of the link building techniques that work for us and for our clients. Read more
How to use Social Media Keyword Research to drive traffic to your website
Keyword research. Just mentioning it in our office can sometimes have us all diving for cover. Explaining to a client why they shouldn't "just go with" the dozen or so keywords that they've come up with themselves, why they shouldn't just blindly accept the 20-odd keywords they found on their competitors websites and why they certainly shouldn't just blunder ahead with the 200 keywords they "found" in Google's Keyword Tool is sometimes like pulling teeth. Read more
Facebook Marketing - how to get started
Facebook is an impressive social media website and, most importantly, a website which we can use to find new prospects for our businesses, virtually for free.
Ranked as the world's second most popular website (behind Google) by Alexa.com, Facebook boasts more than 350 million active users with the fastest growing demographic being (apparently) 35 years and older.
Facebook Marketing is a great way to attract new customers for your business, but there's a right way and a wrong way to do it. Read more
Getting a website professionally designed and right the first time
Planning, creating and carrying out a successful website design project is a complex and difficult task that requires more than just the ability to program in HTML. In and of itself, programming isn't difficult. All websites are made up of computer programming code and anyone can learn to program. Read more
