What is all this Internet marketing stuff all about? I mean, really? Why do businesses, on the whole, spend billions of pounds a year on this stuff?

In my opinion, it's all about one thing; findability. For your website to be successful, your website needs to be findable. You need visitors - and plenty of them.

"Would you print 10,000 brochures and then leave them on the pavement in front of your office, hoping the right people will come along and find them?"

No, of course you wouldn't. However, that's what most businesses are doing with their websites. A great-looking, highly usable website, with exciting functionality and compelling calls to action is of no use if no-one ever visits it.

In order to get plenty of visitors, your website needs to be findable in as many places as possible.

That's what it's all about; that's why you should - and hopefully do - spend some of your valuable marketing pounds where it will have the maximum impact; making your website easy for the rest of us to find.