If you are already looking into improving how well your website ranks in Google and the other search engines, then you may already have come across the subject of "link building".

Google rely on links to work out how popular a website is, what authority people think it has and how much interest there is in it. So, link building is a viable strategy that can help your website to do better in this leading search engine. Here are some of the link building techniques that work for us and for our clients.  Read more

Facebook is an impressive social media website and, most importantly, a website which we can use to find new prospects for our businesses, virtually for free.

Ranked as the world's second most popular website (behind Google) by Alexa.com, Facebook boasts more than 350 million active users with the fastest growing demographic being (apparently) 35 years and older.

Facebook Marketing is a great way to attract new customers for your business, but there's a right way and a wrong way to do it. Read more

Not so long ago, optimising web pages by writing SEO copy (copy that is written specifically to appeal to the search engines) was the main area of expertise for most search engine optimisation specialists. In many respects, it is now the easiest part of the job although writing copy that is good for both humans and search engines is still quite a challenge for many people. The key to our success in this area is to optimise pages for the search engines without making them impossible for people to make sense of. SEO copywriting is a skill that you can develop over time if you choose. If not, our SEO copywriting skills are available for hire! Read more

Social networking and bookmarking is an often-overlooked and under-utilised area of search engine marketing. At UnderDesign we have identified hundreds of high-traffic, hugely popular websites from Facebook to Furl. These sites are great for getting lots of inbound links to your website for free and also for generating huge volumes of traffic as well as great search engine rankings. Read more

One of the most important factors in SEO is the structure of your website. Search engines need to be able to crawl your site effectively and the way that your website pages link together will influence the rankings that each page receives in a variety of subtle (and not so subtle!) ways.Because the way that a website is structured and designed can greatly influence the success of any SEO campaign, the best time to plan SEO work is during a website design or redesign. Read more