One of the most important aspects of any successful Search Engine Optimisation campaign is the use of keywords and a crucial element of that can be defined as keyword strategy. In short, any keyword research carried out should be done in the larger context of an effective keyword strategy. Different scenarios call for different strategies and Pay-per-click (PPC) campaigns require a different strategy to a pure Search engine optimisation (SEO) campaign due to the differences between the ways in which keyword phrases can be targeted in PPC campaigns. Read more

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