If you want your online campaign to be successful, you must first carry out detailed keyword research to discover the keywords and phrases that people will use to look for the products and services you offer. Keyword research is a critical aspect of Search Engine Optimization because it is the first step in carrying out a successful SEO campaign. The level of success you'll achieve will be directly related to you selecting the most appropriate and relevant keywords and search terms and focusing your attention on the best opportunities that you have for reaching your desired audience. Read more

 Assess

One of the best ways to carry out search engine optimisation can be based upon the cycle shown below in which you work through 5 stages with your website. Read more

This month, Google rolled out a new tool that is destined to change the face of Internet searching forever. It will affect the way that companies like mine conduct and report back on keyword research, it will affect the way that businesses 'SEO' their websites. Ultimately, it will affect the way that websites create (and harvest) links to each other. Read more

Facebook is, arguably the most successful social networking website to date, but how do you use it to promote your business, increase awareness of what you do and, in short, make you more money?

This article contains some ideas to get you started using the #1 Social Media website in the world (at the time of writing!) to do these things quickly and easily. Read more