We love great design; head-turning, jaw-dropping, breathtaking design. Design that gets a reaction from people who see it.

In particular, we love great website design - sites that are so beautifully designed, so stunning in both functionality and aesthetics that visitors say things like "Wow!" and "Cooool".

We like to create websites that are exciting, appealing, interesting.

And we know that creating stunning website design is all about detail. Great typography, strong lines, well-designed layouts, powerful and appropriate imagery.

Don't forget the purpose

However, we also believe your website is a marketing tool for your business. It should do more than just look pretty; it should be bringing you prospects, enquiries, sales and new, loyal customers.

Your website needs to capture and keep the interest of people who visit it.

It should compel them to take action - specifically, an action that you want them to take.

It doesn't matter whether you want them to:

• buy something
• pick up the phone and call you
• subscribe to your newsletter
• request a brochure
• book an appointment
• download a free guide or
• enter your prize draw,

every visitor who doesn’t do something is a waste of the money you invested in your website and is also another client potentially lost forever.

"Ooohh, that IS cool!"

That's what you want people visiting your site to say (or something similar!). But how exactly do you get them to do that?

 Simple.

The answer is to give them something to do. These days people need to interact. They want to get involved.

And, whatever you sell, whatever you do, your website needs to engage your visitors.

And, whatever you sell, we guarantee that there are a multitude of ways in which you can engage them.

You can get your visitors to read (and I don't mean boring sales copy - I mean stuff that they will actually find interesting!).

You can get them to watch (adding video to your website can be quick, easy and painless).

You can also get them to listen (podcasts), learn, socialise, search, play, network, interact, commentor solve a problem!

How to get the right functionality for your website

When we work with our clients to help them get a great new website, we go through the process outlined below. (Click the picture to see it full size).

What this nifty little diagram shows is that we go through a process called "Complete a Needs Analysis" with you where we will uncover all the features and functionality that is right for your website and for your business.

A Needs Analysis takes about an hour or two to complete and, in the proposal, that follows, we list our recommendations for how to make your website truly interactive and truly engaging for your visitors!

To book a Needs Analysis, complete our simple enquiry form on our contact page or, to speak to someone directly, call us on 0115 853 2915.